Soft drinks of course. As I've tended to fall into the role of designated driver lately, I was appalled at how much it costs to NOT drink on a night out. I was in the pub for about 6 hours and in that time had about 7 Cokes which set me back €2.50 a bottle. But the bottle was a mere 200ml.
But thankfully, Coca Cola have launched this year's designated driver campaign. It means that at participating pubs, the designated driver can obtain free soft drinks at the bar. Nice one. The campaign runs for the month of December and aims to 'reward drivers for socialising safely'.
Designated Driver was launched for the first time in 2004 and since then it has gone from strength to strength. The campaign also has the vital support of key organisations including Mature Enjoyment of Alcohol in Society (MEAS) and An Garda Siochana.
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