Ryanair yesterday announced a €1000 reward for the best 'discretionary charge' suggestion. These type of charges have long been part of the Ryanair model with charges implented for airport check-in, checked baggage, food and drink.
Ryanair CEO, Micheal O'Leary, baffled and appalled passengers in recent weeks when he suggested the company was examining ways to charge passengers for using the onboard bathroom. O'Leary even went as far as to suggest he had been in talks with Boeing to explore whether coin operated slots could be placed on bathroom doors. Some days later, O'Leary conceded that the whole thing had been a publicity stunt.
Speaking at a tourism conference in Malahide on the 6th March O'Leary admitted 'It is not likely to happen, but it makes for interesting and very cheap PR'.
This Europe wide competition invites passengers to submit their most ingenious, wacky and creative ideas to Ryanair via the www.ryanair.com website to be in with a chance of winning a €1,000 cash prize.
Launching the competition , Ryanair’s Stephen McNamara said;
'Ryanair is Europe’s largest low fares airline and we plan to continue to reduce costs and fares by stimulating ancillary revenues'
Despite O'Leary's confession last week McNamara added 'since we confirmed that we are considering a toilet charge we have received a huge number of ancillary revenue suggestions from passengers and we want more. We are asking passengers to submit their ideas with the most creative winning €1,000 cash'
Passengers can submit their ideas by email to competition@ryanair.com before the 30th March 2009.
Full details @ http://www.ryanair.com/site/EN/news.php?yr=09&month=mar&story=pro-en-120309
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